Functional Creativity: Using the imaginative powers of the mind for a purpose.

Advertising/Design/Inspiration = Functional Creativity.

EF Live the Language Campaign

Very elegant little 2 minute videos about great travel cities brought to you by EF tours. The videos capture the feeling and emotions of the respective cities by using the typefaces most generally associated with that city to help navigate through a short adventure of the character in the story. Very simple. Very beautiful.

EF - Live The Language - Barcelona from Albin Holmqvist on Vimeo.

EF - Live The Language - Beijing from Albin Holmqvist on Vimeo.

EF - Live The Language - London from Albin Holmqvist on Vimeo.

EF - Live The Language - Paris from Albin Holmqvist on Vimeo.

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